CAMPAIGN FOR FEMALE EDUCATION /camfed
WHEN YOU HELP ONE GIRL GO TO SCHOOL, THREE GRADUATE.
JOIN THE CAMPAIGN FOR FEMALE EDUCATION.
Former First Lady Michelle Obama, Prince Harry and Meghan, and Nobel Prize winner Malala Yousafzai have helped spotlight the importance of girls' education to provide social justice, break the cycle of poverty and create lasting change.
One organization has been on the ground in Africa for 30 years – with an infrastructure in place to make an immediate impact. The Campaign for Female Education, or Camfed, has supported more than 4.8 million children to go to school in Ghana, Tanzania, Malawi, Zambia and Zimbabwe.
I am honored to work with leaders in the U.S. and U.K. who run this incredible NGO. Projects have ranged from brand positioning, to name and logo identity, radio and TV PSAs, annual appeals, posters and event materials.
roleS:
creative direction
storytelling
copywriting
script development
A/V production oversite
brand identity
Agency Partner: various design partners
CLIENTS: CAMPAIGN FOR FEMALE EDUCATION






by the numbers
5.5 MILLION CHILDREN
have been supported to go to school
5 AFRICAN NATIONS
Zimbabwe, Zambia, Ghana, Tanzania and Malawi
1 NATIONAL PSA
campaign to promote the Multiplier Effect
NEW LOGO IDENTITY
to bring clarity to the mission + the Multiplier Effect