nordstrom x nike
clear spheres WERE WEDGED between cars, in trees
to CREATE BUZZ FOR 30 YEARS OF NIKE AIR MAX.
For the 30th anniversary of Nike Air Max, we were asked to concept ideas for a Nike shop-in-shop at key Nordstrom locations in the U.S. and Canada.
Creative concepts filled the walls – looking to celebrate “air” both inside and outside the store. A custom, fan-powered mobile drifted in a corner window at the Nordstrom flagship in Seattle. Clear, inflatable orbs were placed in trees, between cars and in windows to attract passersby. Inside the store, acrylic orbs showcased the latest Nike Air styles with clear, inflatable seating to try on shoes.
roleS:
creative concepts
copywriting
production support
Agency Partner: twenty four 7
CLIENTS: nordstrom / nike
by the numbers
30 year ANNIVERSARY
of Nike Air Max
4 INSTALLS / CITIES, 1 night
two countries: USA and Canada
100 CLEAR INFLATABLES
outside Nordstrom
1 artful shoe MOBILE
suspended in the store window