NBA All-STAR Weekend + at&T
BESIDES THE BIG GAME,
THE AT&T FAN ZONE was the place to be.
Every year, basketball’s elite, celebrities and loyal fans gather for NBA All-Star Weekend. In 2020, Chicago was the host city and AT&T transformed their Michigan Avenue flagship store into the ultimate FanZone. In fact, shortly after the AT&T Slam Dunk Contest, the winner made an appearance at the store to take photos and sign autographs with fans.
Immersive experiences included: interactive games, a Jumbotron with live NBA stats, a selfie Dunk Cam, a recording booth to capture your “Hot Take,” gaming pods to play NBA2K, and a watch lounge showing All-Star game highlights over the years. Motion graphics rotated stats for every NBA and WNBA team on large video walls, and interactive kiosks and display cases showcased “how an NBA game ball is made – right here in Chicago.”
The work was intended to live on through the NBA season, but was cut short with pandemic closures in mid-March.
roleS:
creative direction
storytelling
content
creative concepts
interactive scene development and storyboard (UX)
video direction
script development
copywriting
A/V production oversight
partner management
Agency Partner: TWENTY FOUR 7
CLIENTS: AT&T / nBA
Motion graphics animated team stats for every NBA and WNBA team.
Live game stats auto-updated on a custom Jumbotron.
by the numbers
1 SLAM DUNK CHAMP
signing autographs and snapping photos
1 CUSTOM JUMBOTRON
with up-to-the-minute scores and stats
30 NBA INFOGRAPHICS
with team stats, mascot, retired jerseys, and more
12 WNBA infographics
with team stats, mascot, retired jerseys, and more