brand manifestos
Stop.
Or don’t.
Because there are no rules.
This space is free of must-haves and how-tos and know-betters.
Drop the weight of your knowledge bank.
Be free to forget.
Clean slate. Possibilities. Unobstructed by rhyme or reason.
Ask. Doubt. Deny. Ignore. Discover.
What is real vs. imagined?
What is truly fixed and what is impressionable?
Where is the SHIFT?
It’s not in your comfort zone.
It’s not familiar or expected or bourne of current IP.
And yet, it’s within reach.
Can you see it? Feel it? Taste it?
It’s part of human nature.
Compete or die.
Bigger, better, faster, more.
Innovate.
The process, the approach, the outcome, the measurables.
It’s all up in the air. Because it has to be.
To create the SHIFT.
Food is visceral.
The crack of an egg.
The scent of your mom’s famous roast greeting you at the door.
The aroma of freshly ground coffee as you get ready for work.
Food is a basic need.
Not just for health and healing.
But for joy and happiness. Comfort and celebration.
Food brings people together – making the kitchen the heart of the home.
Where preparation is a practice. And for many, a passion.
The scents, sights and sounds of cooking awaken memories and create new ones.
Shared with the people in your life who matter most.
This is why we do what we do.
Listen. Obsess. Innovate. Test. Refine. Design. Delight.
To make the process a pleasure, and the end result perfect. Every time.
Nature made you – singular.
A true original.
Your DNA, your fingerprint, your identity – is yours alone.
And yet, from the moment we arrive in this world, we begin to conform.
We go where others go. Do what others do.
We watch and learn and are influenced by our friends, family and experiences.
Society defines us based on our sameness: age, weight, height, beauty, education & income, ethnicity & beliefs.
Because it’s easier, less threatening and more affordable to serve a group.
But what about the individual?
Your passions, personalities, perspectives – they are your truths.
They too define you.
Like a birthmark or a scar.
You are who we see.
Your whole self. Original and individual.
Unmasked, unencumbered and unafraid.
Empowered to be your best self – in all its forms.
We are Untamed Humans.