AT&T and Warner Bros. were set to launch the long-awaited sequel to the original Space Jam movie. This time around, it would star Lebron James with a cast of animated characters. We transformed AT&T flagship stores in Dallas, Chicago and San Francisco into the tech-forward “server-verse” where Lebron and his Tune Squad would face-off against the Goon Squad.

Immersive activations were a mix of digital and analog experiences for everyone from passive guests to super fans. A mix of interactive games, photo moments, animated tutorials and an analog animated flip book drew people inside the store with longer dwell times to shop, explore, and sign up for HBO Max. For those who couldn’t experience the hype in person, a series of mobile games were created and pushed out on social – to play with friends, tag and share top scores.