wonder woman 1984 + Warner bros. + at&T
when THE PANDEMIC CLOSED THEATERS,
WONDER WOMAN MADE HOUSE CALLS ON HBO MAX.
Wonder Woman 1984 was anticipated to be a big hit in theaters – until a global pandemic shuttered businesses and people were asked to shelter in place. The launch date was delayed twice before Warner Media decided to release the movie direct to their new streaming platform, HBO Max. Director Patty Jenkins explained the gesture as a gift – offering a message of hope and love from the iconic Superhero.
Immersive activations for AT&T flagship stores in Dallas, Chicago and San Francisco were re-imagined to meet social distancing requirements, including: motion-activated digital games, hands-free audio tunnels, selfie photo moments, a display of movie props and costumes, and dynamic motion/video content choreographed in the environment.
A series of three social videos were pushed on owned social channels with a link to custom AR elements (Helmet, Golden Armor, WW Insignia) for fans to interact with at home.
roleS:
creative direction
storytelling
content
creative concepts
video direction
copywriting
A/V production oversight
partner management
Agency Partner: TWENTY FOUR 7
CLIENTS: AT&T / Warner Bros. Studios / DC Comics / HBO Max
LET’S FLY
Sophisticated skeletal tracking allowed guests to try on Wonder Woman’s golden wings – and expand or contract the dramatic wingspan.
One of three videos for AR elements shared to fans on social media.
Social campaign video promoting AR elements to play with at home.
illuminated WW84 Emblem at rotunda entrance.
Character animations on digital column, alongside costumes and props.
Social campaign videos promote AR experiences fans can do at home.
Discover the history of Wonder Woman with action figures and digitized comic books.
Window exterior on Michigan Avenue in Chicago.
Play the Lasso of Truth game. When you tell the truth, the lasso illuminates.
Pose for a selfie using motion-activated technology, during Covid safety protocols.
by the numbers
45 Million
organic social impressions
50,000
#1 streamed movie
2.25 billion
retail engagements during the pandemic
minutes streamed in first week of movie launch
of all HBO Max titles over the Holidays
top 3 social posts
of holiday season – across all AT&T-owned channels
1 CLIO AWARD
Clio Entertainment Silver – Theatrical Display